During his Master studies in Cognitive Science, Pontus designed and developed a spoken dialogue AI system for Nokia Home Communications. The work transformed into his Ph.D dissertation on design and development of user-adaptive spoken recommender systems. After finishing his Ph.D, Pontus did Interaction and UX Design consultancy work for various clients, including Volvo Cars and web agency Daddy. He was co-founder and UX Lead of a tech startup before joining digital creative agency Crispin Porter + Bogusky Europe where he spearheaded the UX department as Director of User Experience.

In 2012, Pontus joined the Informatics department at Halmstad University, researching and teaching as Assistant Professor/Senior Lecturer in digital service innovation. His work has led to award-winning research on peer support for children cancer-survivors (SIGCHI Honorable Mention Award 2014, Livestrong Innovation Prize Winner 2014, Svenska Designpriset nominee 2015).

Pontus created and directed the Bachelor program Digital Design and Innovation given at Halmstad University since 2013. As a passionate teacher he has received both the Accomplished Teacher Pedagogical Merit in 2014 and the Excellent Teacher Pedagogical Merit award in 2019.

Between 2016-2022 Pontus worked as Design Director with a focus on Service Design and Human-Centered AI at design agency inUse in Stockholm, Gothenburg, and Malmö.

Pontus earned the Associate Professor (Docent) degree in June 2018 at Halmstad University where he is working on education programs in the intersection of Service and UX Design and Artificial Intelligence. He is also one of the creators of the AI.m program. In 2022, Pontus became Adjunct Professor at Woxsen University in India. He occasionally writes about design and innovation on Medium. Pontus’ book “Design av AI-drivna tjänster” came out in Swedish in 2021 and the English version “Designing AI-Powered Services” was released in September 2022.