Artificial intelligence as a driver of innovative business models
The course provides a fundamental understanding of the role of artificial intelligence in digital transformation and demonstrates how business models can be developed, expanded, and innovated using AI. The focus is on methods and tools that enable direct application in an entrepreneurial context.
Overview
The course provides an introduction to the fundamentals of artificial intelligence, digital transformation and business models. Building on this, the role of AI in digital transformation as well as the potential and methods for leveraging AI in existing business models, business model patterns and business model innovation are explained.
The focus is on skills and tools for developing, expanding and improving business models using AI, which can be transferred to different entrepreneurial contexts.
Good luck with your studies!
What content can I expect?
- Basic knowledge of artificial intelligence, digital transformation and business models
- Insight into the role of AI as a driver of digital transformation
- Methods for analysing and using AI in existing and new business models
- Application of AI to develop, expand and improve business model patterns
- Tools and practical approaches for business model innovation with AI in your own company context
What will I achieve?
Upon completion of the course you will be able to...
- explain the terms AI, digital transformation, business models, business model patterns, and business model innovation.
- identify the potential of AI in corporate strategy and business models.
- use AI strategically and sustainably to build or improve business models and business model patterns in your company.
What requirements do I need?
A general understanding of business operations is helpful. All terms and concepts are explained, no technical knowledge of AI is necessary.
